The Union of Producers and Employers of the Meat Industry (UPEMI) onSept. 27 launched a campaign to promote the sale of European beef andpork in Vietnam .
"The programme, titled "Tradition, Quality and European Taste", isco-financed by the EU and Poland . It will be carried out in the US ,Vietnam and the Republic of Korea over the next two years,"said Agnieszka Rozanska, director of UPEMI's International projects.
The campaign targeted distributors, wholesalers, importers, localmanufacturers and processors, industry associations, and five-starhotels, she said.
Kamil Czub, foreign trade directorof the Poland based PKM Duda SA, said Vietnam is a potential marketfor EU beef and pork since current meat consumption per capita inVietnam is still low compared to an average of 43 kilos per year perperson in the EU.
In addition, with increasingannual incomes in Vietnam , demand for meat had been expected to risesignificantly, Kamil said.
Europe is famous forits rich tradition of producing high quality beef and pork of uniquequality. The high quality of the meat is the result of breeding based onstringent EU regulations and on care given to each and every element ofthe food chain.
"EU is very dependent on exports so animal health and food safety are crucial requirements," he said.
" Vietnam has a great tradition of fresh, healthy dishes, and wethink that European meat would fit perfectly within this tradition,"Wieslaw Rozanski, UPEMI's president, said in a press release./.
"The programme, titled "Tradition, Quality and European Taste", isco-financed by the EU and Poland . It will be carried out in the US ,Vietnam and the Republic of Korea over the next two years,"said Agnieszka Rozanska, director of UPEMI's International projects.
The campaign targeted distributors, wholesalers, importers, localmanufacturers and processors, industry associations, and five-starhotels, she said.
Kamil Czub, foreign trade directorof the Poland based PKM Duda SA, said Vietnam is a potential marketfor EU beef and pork since current meat consumption per capita inVietnam is still low compared to an average of 43 kilos per year perperson in the EU.
In addition, with increasingannual incomes in Vietnam , demand for meat had been expected to risesignificantly, Kamil said.
Europe is famous forits rich tradition of producing high quality beef and pork of uniquequality. The high quality of the meat is the result of breeding based onstringent EU regulations and on care given to each and every element ofthe food chain.
"EU is very dependent on exports so animal health and food safety are crucial requirements," he said.
" Vietnam has a great tradition of fresh, healthy dishes, and wethink that European meat would fit perfectly within this tradition,"Wieslaw Rozanski, UPEMI's president, said in a press release./.
