A Japanese industrial design exhibit that features material from the 1950s to the present is now on display at the Viet Art Centre in Hanoi.

The featured material provides vivid pictures of the hopes and dreams of the people and designers who use and created the products.

The exhibition will hopefully increase visitors’ knowledge about the recent trends and features in Japanese design, while also providing them with insight about the nature of Japanese culture.

The exhibit features products from the early post-war period, which include a Sony television from 1960 and a bulb that was inspired by traditional Japanese lanterns.

The show also seeks to explain the success of Japanese products and is also an opportunity for Vietnamese audience to learn more about contemporary life in Japan .

Organisers hope that the innovative displays will stimulate an exchange of ideas about industrial design between Japan and Vietnam .

The exhibition will run until Oct. 15 at 42 Yet Kieu street, Hanoi.

It is part of the 2009 Mekong Japan Exchange series and will also be held in Hai Phong and HCM City from October 30 to November 24./.