KOTRA Chairman and CEO Kim Jae Hong speaks at the event (Source: VNA)

HCM City (VNA) – More than 100 businesses from the Republic of Korea and other nations are displaying their products at the Korea Brand & Entertainment Expo (KBEE) that began in Ho Chi Minh City on November 8.

The event, part of activities to celebrate the 25th founding anniversary of Vietnam-RoK diplomatic ties (December 22), is hosted by the Korea Trade-Investment Promotion Agency (KOTRA).

Several Vietnam-RoK trade promotion events will take place during the three-day event. Visitors  will have a chance to see modern cosmetic products and other household products.

Other activities promoting cultural, economic, education exchanges will be held, including a workshop on RoK-Vietnam education technology, a job fair, and art performances.

Addressing the opening ceremony, KOTRA Chairman and CEO Kim Jae Hong said the RoK is the second largest trade partner of Vietnam and the biggest foreign investor in the country, adding that cultural exchanges have enhanced mutual understanding between the two nations.

RoK enterprises want to seek Vietnamese partners during the exhibition, he said, expressing hope that the event help firms explore the ASEAN market.

The KBEE started in Thailand in 2010 and has been held in nations across the world, including France, the UK, Japan, and China.-VNA