An exposition featuring high-quality traditional products was held in Hanoi from October 11-13 as part of activities to encourage local people to consume locally-made goods as appealed by the Vietnam Fatherland Front.

Organised by the Vietnam Association of Small- and Medium-sized Enterprises, the fair was formed by 300 booths showcasing locally-produced items hailing from across the country.

Locally-made products have increasingly won consumers’ favour since a campaign titled “Vietnamese prioritise Vietnamese goods” was launched five years ago, according to President of the Vietnam Fatherland Front Central Committee Nguyen Thien Nhan.

At a recent Hanoi conference reviewing the five-year implementation of the campaign, Nhan said the campaign has helped change Vietnamese consumers’ awareness of indigenous products.

Apart from generating more jobs and raising income for labourers, the campaign has contributed to establishing a production and supply chain, said Nhan, who is also head of the Central Steering Committee of the campaign.

Under the programme, all cities and provinces will build communication channels with a “Proud of Vietnamese goods” slogan by 2020, aiming to raise Vietnamese products’ market share at traditional supply channels at remote, far-flung and rural areas to 80 percent.

A survey conducted by Nielsen Company reveals that up to 90 percent of consumers in Ho Chi Minh City and 83 percent in Hanoi made sure that they will choose Vietnamese goods.

A report presented by the municipal and provincial steering committees of the campaign also shows that locally-made products are appreciated by Vietnamese consumers.

In many localities, 80 percent of Vietnamese people prefer made-in-Vietnam garment and footwear products while 58 percent choose local food and vegetables.-VNA