The Vietnamese version of the internationally popular reality TV fashion franchise “Fashion Star” has officially launched, according to Radio the Voice of Vietnam (VOV) website.

The programme is an arena for designers to show their skills and creativity when following global trends. Some of Vietnam ’s leading fashion designers will constitute the show’s jury.

The focus of Vietnam Fashion Star 2013 will be an auction where three investors from prestigious fashion brands bid for the contestants’ designs. The selected designs will be produced for domestic and foreign markets. The three best contestants will receive cash prizes totalling 1.5 billion VND.

Contestant profiles can be submitted from June 17 to July 31, 2013 . All details can be found at .

The programme will be broadcast every Friday on Vietnam Television’s channel 3 (VTV3), starting from October 18. The final night will be broadcast live on VTV3 on December 28, 2013.-VNA