The “Indochina Passion” festival promoting culture and tourism in Vietnam , Laos and Cambodia opened in Paris on Sept. 30.

This is the first time such a big-scale event to promote the three countries to be held in Europe by Vietnam Airlines. The festival is sponsored by the three countries’ Embassies in France .

Opening the festival, Director General of the Vietnam Airlines Corporation Pham Ngoc Minh said the initiative aims not only to promote the image and tourism potential of the three Indochinese countries but also to create conditions for tourists and researchers to explore the special cultural identities and rich potential of each nation.

Vietnam Airlines’ membership in the global airline alliance SkyTeam now enables visitors to easily travel between Vietnam and the two other Indochinese countries, Minh said.

Vietnamese Ambassador to France Duong Chi Dung described the festival as the first step to attract French visitors to Indochina, contributing to strengthening economic and investment cooperation between France and the three countries of Vietnam , Laos and Cambodia .

The Lao and Cambodian Ambassadors to France also affirmed that the festival helps to boost the traditional solidarity, cooperation and friendship between the three countries and attract the attention of French economists, investors and businessmen.

Visitors to the festival will have chances to watch traditional dances performed by artists from the three countries, enjoy culinary specialties and see a photography exhibition on the region's landscapes and lifestyles./.