Festival to promote Buon Ma Thuot coffee brand hinh anh 1Decoration underway at coffee book street (Photo: VNA)

Dak Lak (VNA) – The Central Highlands province of Dak Lak is busy preparing for the seventh annual Buon Ma Thuot coffee festival, which is expected to promote the local coffee brand to visitors.

According to Vice Director of the provincial Department of Culture, Sports, and Tourism Nguyen Thuy Phuong Hieu, decorations are being made for the March 9-16 festival, while competent authorities are paying due attention to ensuring social order and food hygiene during the festival.

Inspections will be enhanced, assuring that local service prices will be stabilised, she said.

Meanwhile, traffic police forces will be arrange to manage traffic flow, bringing safety to both local people and visitors, said head of the traffic police division under the provincial Department of Public Security Nguyen Quang Vinh.

The festival will feature a wide range of activities, including the 2019 Dak Lak investment promotion conference, an exhibition on coffee, a seminar on the development of Vietnamese specialty coffee, a photography exhibition on the history of coffee, a street festival, a contest for farmers, a Buon Don elephant festival, and a culinary competition. 

Miss Universe Vietnam 2017 H’Hen Nie, who also finished in the top five for Miss Universe 2018, has been selected as the communications ambassador of the festival. 

Vietnam exported more than 1.8 million tonnes of coffee worth 3.54 billion USD in 2018, an increase of 20 percent in volume and 1.2 percent in value compared to the previous year.

The Central Highlands province of Dak Lak boasts the country’s largest coffee-growing land with a total area of about 190,000 ha, producing 450,000 tonnes of coffee beans annually. –VNA