Forum discusses leading brand building in Vietnam

The forum on Vietnam brand matters in Hanoi on October 14 (Source: VNA)

A forum on Vietnam brand matters took place in Hanoi on October 14, analysing the role and importance of brands, building strategies, and brand development and management in businesses.

Hosted by the Sage Brand and Communications Academy, the first-ever event, themed “Building leading brand”, brought together over 500 entrepreneurs, managers, administrators and famous marketing experts from leading Vietnamese and international firms.

Nguyen Duc Son, Brand Name Strategic Director of Richard Moore Associates, who provides advice for many famous brands such Vietjet Air, Kangaroo, Pico, Nguyen Kim, and Mai Linh Taxi, shared brand building trends in Vietnam and developing leading trademark on the basis of differentiation.

He underlined the need to pay attention to quality element, saying that it is key to a leading brand.

Trademark management and marketing should be involved by members in the management board of a business, he said, stressing that leaders should have to understand the importance of brand building-related issues in order to outline suitable actions.

Meanwhile, General Director of PhinDeli Pham Dinh Nguyen, who engaged in the development of X-Men shampoo brand, mentioned what are right ways for beginners in developing brand, emphasising that a distinction in product promotion is one of the factors decisive to success in brand building.

With his great experience in administrating business and successfully developing leading brands for multinational groups such as Sony, BAT, Ericsson, Yahoo, Qualcomm and Microsoft, Vu Minh Tri , General Director of Microsoft Vietnam, said business operation and orientation process will lay a foundation for brand-building strategies, thus increasing the value of brand.-VNA