An international seminar on Ha Long Bay will be held in Ha Long City in Quang Ninh province on July 24.

The Vietnam National Administration of Tourism (VNAT) held a press conference in Hanoi on July 17 to announce the event, which aims to seek out measures to preserve and promote the values of Ha Long Bay to develop tourism in a sustainable manner.

Speaking at the function, VNAT’s General Director Nguyen Van Tuan said that ever since it was recognised as a world natural heritage 18 years ago, Ha Long Bay has become one of the country’s most visited tourist spots.

The bay was also recently voted as one of the seven new wonders of the world, he added.

Tuan said that the VNAT and Quang Ninh province are putting together advertising campaigns and a series of promotions to spotlight Ha Long Bay and make it one of the leading tourist destinations on earth.

According to the organising board, the seminar will focus on defining the role that Ha Long Bay plays and the position it holds in the country’s tourist industry as well as current development trends, opportunities and challenges. They will also put forward proposals to ensure the site is preserved for future generations and examine existing management procedures.

To date, the organising board has received 20 reports from regional and international academics, researchers and business managers.

In 2011, Ha Long Bay welcomed over 5.5 million tourists, half of them from overseas.-VNA