A golden promotion weekend held on November 16-17 tripled the number of customers at supermarkets and shopping centres in Hanoi, bringing a sudden increase in revenue to enterprises.

On November 16 alone, sales at the three golden sales points greatly contributed to the over 30 billion VND (1.4 million USD) revenue of the HC electronic and telecom stores system, according to HC Marketing Director Nguyen Hong Tien.

Since early November, HC stores have earned nearly 190 billion VND (9 million USD) in turnover, a sharp increase over the previous months.

Thanks to the promotion events, customers to the Pico mall increased 75 percent, bringing 20 billion VND (950,000 USD) to the owner, over two times more than on other Saturdays. The figure for the final promotion day is expected to further increase, said Pico’s Marketing Department Director Nguyen Quang Duc.

The company has prepared a broad selection of products to better serve the customer during the promotion month, Duc said.

Other general supermarkets also witnessed a significant increase in the number of shoppers.

During the two days of promotion, customers at Big C Thang Long enjoyed up to 49 percent discounts on a variety of products including household utensils, kitchen aids and electronic products.

During this year’s promotion month, Hanoi has organised 25 golden sales points at general supermarkets and large trading centres.

It offers the capital city’s shoppers a good chance to buy high quality products at reasonable prices.

Businesses also have an opportunity to resume and maintain the number of customers, which has fallen significantly due to the economic downturns.-VNA