Demand for hotel rooms in Vietnam has grown at 7-8 percent a year for the last three years, and occupancy rates in large cities are catching up with those in major cities across the region, a seminar heard in Ho Chi Minh City on June 9.

A report by real estate consultancy CBRE tabled at "Hotel Investment & Management in Vietnam – Lessons from Across Asia" also said there is greater interest in investing in the country's hotel sector partly due to the improving outlook of the Vietnamese economy.

Genuine buyers are becoming apparent, especially with investor interest in looking for quality hotels growing in Southeast Asia, it said.

Buyers are propelled to look for investment opportunities outside of Hong Kong, Singapore, and Tokyo as prices continue to rise in these countries and investors try to identify good and attractive yields.

International tourism has been growing in Vietnam, albeit at slowing rates, over the last three years. In the first five months of 2014 it has skyrocketed to over 26 percent.

One of the reasons for the interest in Vietnam could be attributed to Thailand's political turmoil as tourists shift their gaze to other Southeast Asia countries.

Hotel occupancy rates across Vietnam have generally been strengthening over the last three years. Occupancy rates in HCM City and Hanoi are now inching closer to that of cities such as Jakarta and Kuala Lumpur.

While there is an increase in hotel supply predicted for both Hanoi and HCM City over the next three years – around 8 percent in total – this is less than the number of projects proposed for Kuala Lumpur and Jakarta, where supply may grow by 20 percent and 40 percent respectively if all the proposed projects proceed.

Resort destination Da Nang has performed particularly well over the last few years but its exposure to the China market may present challenges in the very short term.

Robert McIntosh, executive director, CBRE Hotels, Asia Pacific, said: "The longer term outlook appears positive at present.

"The quality of the infrastructure and hotels has improved considerably over the last few years and this has led, and will continue to lead, to a more stable and resilient tourism market.

"Hotel performance is expected to improve in the medium term and foreign investors are increasingly attracted to the opportunities and returns Vietnam offers."

The conference moves to Hanoi on June 10 and hotel operators, lawyers, financiers, and consultants will continue to discuss the climate of investment in Vietnam.-VNA