Illustrative Image (Source: VNA)

Hanoi (VNA) – Hanoi’s Department of Industry and Trade has launched the Hanoi Promotion Month 2018 along with a programme to vote for the most liked Vietnamese brands.

This year, the Hanoi Promotion Month will mark its 10th anniversary by covering the entire Hanoi city with the theme “Strengthening Connectivity, Promoting Consumption”, aiming to foster links among enterprises across all economic sectors, create value chains, and connect traditional trade and e-commerce ventures, all working towards meeting the diverse demands of the market.

Tran Thi Phuong Lan, Vice Director of the municipal Department of Industry and Trade, said that one of the new features of this year’s event is its target of reforming the quality, scale, and value of goods. After the Government’s Decree No.81/ND-CP took effect from July 15, 2018, the ceiling sale ratio at events held by central agencies and cities will reach 100 percent, rather than 50 percent at events held by enterprises, she noted.

Lan underscored that this is a good chance for both domestic and foreign enterprises to offer attractive promotions and get closer to customers.

Of the four highlights of the month, one consists of a tourism promotion programme spanning from November 9-11 near Hoan Kiem Lake with 100 booths. There is also the “Golden Week of Connectivity” from November 12-18 to link traditional trade activities and e-commerce to seek new and smarter business models. This year, 100 golden points will be organised, doubling the number in 2017.

A promotion fair will be held from November 20 to December 4 with 200 booths offering 20-50 percent promotion deals.

Meanwhile, “Golden Friday” is also a new feature of the Hanoi Promotion Month 2018 with the purpose of developing the city’s e-commerce activities in response to the Fourth Industrial Revolution. Business will offer their sale items on onlinefriday.vn (also linked to thangkhuyenmaihanoi.vn) with promotion deals of at least 50 percent.

Consumers will also vote for their most favoured brands both online through binhchonhangviet.com.vn and in public casting posts from September 21 to October 20. The elected goods must meet a set of 13 different criteria, and will be voted on by the jury and consumers.–VNA