More than 300 domestic and international delegates participated in the Mobile Marketing Association (MMA) Forum 2012 held in Ho Chi Minh City on October 25.

The event, co-organised by Global Mobile Marketing and the Goldsun Focus Media Company and themed “Smarter Tomorrow”, focused on several major issues including the potential of mobile marketing and the application of mobile marketing in business activities.

Rohit Dadwal, Managing Director of MMA Asia Pacific Limited, said that
the MMA 2012 offered an opportunity for participants to update their knowledge in the field of mobile marketing and discuss important related issues.

Leading experts from the US, Japan, Singapore, France, India, China, the Philippines and Vietnam shared their market surveys’ results and lessons on mobile marketing in many countries over the world.

According to experts, the number of people using smart phones has been increasing remarkably and the establishment of companies providing mobile marketing solutions in newly-emerging markets in Asia, such as China, India and Singapore, has helped businesses approach consumers more effectively.

Vietnam is a potential market of mobile phones in
the South East Asian region, with more than 127 million subscribers, including 16 million users of 3G data services.

Currently, up to 60 percent of subscribers use
their mobile device to access the Internet and the figure is increasing rapidly.-VNA