The seventh International Tourism Exhibition will take place in Ho Chi Minh City from Sept. 14-17, a municipal official has said.

Under the theme “Four countries – One destination”, the exhibition (ITE HCMC) will involve Vietnam, Laos and Cambodia as previously, plus newcomer Myanmar, La Quoc Khanh, Deputy Director of the municipal Department of Culture, Sports and Tourism, said a press briefing on Sept. 8.

The theme complies with the goal of promoting ASEAN member countries as the only destination in the region, while stepping up regional integration of the bloc’s tourism sector by 2015.

As the largest tourism event in Vietnam , the expo will introduce the latest tourism products and services, contributing to the strengthening and building of close and friendly relations among countries in the Greater Mekong Sub-region.

A large number of travel agencies from other countries, territories and regions such as Cambodia, the Republic of Korea, Hong Kong, India, the Philippines, Malaysia, Indonesia, Taiwan, Turkey, Egypt, North America, North Europe, East Europe and Japan are expected to join the exhibition./.