Honda Vietnam sees decline in motorcycle, car sales

Sales of both motorcycles and automobiles by Honda Vietnam declined in February, dropping 19.6% and 41.8% year-on-year, respectively, according to the company’s latest business results released on March 11.

The automobile assembly line of the Honda Phuc Yen factory in Phu Tho province (Photo: VNA)
The automobile assembly line of the Honda Phuc Yen factory in Phu Tho province (Photo: VNA)

Hanoi (VNA) – Sales of both motorcycles and automobiles by Honda Vietnam declined in February, dropping 19.6% and 41.8% year-on-year, respectively, according to the company’s latest business results released on March 11.

In the motorcycle segment, Honda Vietnam recorded retail sales of 156,779 units in the month, down 19.6%, year on year.

Cumulative sales since the start of the company’s fiscal year, which runs from April 2025 to March 2026, reached 2,020,888 motorcycles, representing a slight decrease of 1.8% from the previous fiscal year.

The result reflects relatively stable demand in the domestic motorcycle market despite economic factors and changing consumer trends, particularly the prolonged Lunar New Year (Tet) holiday during the period.

Besides domestic sales, Honda Vietnam exported 19,968 completely built motorcycles to many markets in February.

The export activity forms part of the vehicle maker's strategy to expand markets and enhance its production capacity in Vietnam. Exports not only help increase Honda Vietnam’s revenue but also reinforce Vietnam’s position in Honda’s global motorcycle production and supply chain.

Meanwhile, Honda Vietnam reported retail sales of 1,052 automobile units in the month, down 41.8% compared to the same period last year. The drop mirrors a common trend in the early months of the year, when car demand typically slows after the peak purchasing season ahead of Tet.

Despite the monthly decline, cumulative automobile sales since the beginning of the fiscal year reached 26,399 units, up 2.4% year-on-year. The figure suggests that Vietnam’s automobile market has maintained a certain level of growth overall, despite fluctuations in economic conditions and consumer behaviour./.

VNA

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