Improving business capacity for EU market
Improving the capability of associations and businesses
in accessing the European Union market and enhancing the relationship
between the private economic sector and State management organisations
were discussed at a seminar in Hanoi on March 9.
Vice President
of Vietnam Leather and Footwear Association (Lefaso) Nguyen Thi Tong
said this is part of the project "IN_TRADE: Innovation and Trademark as a
tool to successfully compete in global markets" under project MUTRAPIII
funded by the EU.
The nation’s leather and footwear sector and
other sectors are increasing their export revenues to potential markets,
more than half of which comes from the EU market, she said.
However,
she said, this was a good opportunity for Vietnam’s associations and
businesses to better understand difficulties and challenges when
penetrating the market.
Meanwhile, Director of the Hanoi Rubber
Joint Stock Company Pham Hong Viet emphasised the urgent need for small
and medium-sized enterprises to have plans to restructure their
businesses and professionalise their management methods when joining in a
common market.
Businesses need the Government and social organisations’ assistance to take part in the programme, he said.
He
also laid stress on the necessity to have professional methods for
domestic businesses to access their customers, as a number of businesses
have to work with a number of trade companies in the Republic of Korea,
Hong Kong, Taiwan and China when entering the EU market.
The
Italian and Belgian experts shared their experiences in building
trademarks, technical assistance for businesses, assistance from the
Government and trade promotion programmes and negotiations to benefit
from the generalised system of preferences (GSP)./.