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Indonesia tops region’s laptop market

Indonesia was the largest laptop market in the Southeast Asian region in 2014, accounting for over 35 percent in sales volume and 28 percent in value, according to the research firm GfK Asia.
Indonesia was the largest laptop market in the Southeast Asianregion in 2014, accounting for over 35 percent in sales volume and 28percent in value, according to the research firm GfK Asia.

It was followed by Malaysia with 21 percent and 22 percent, respectively.

GfKAsia statistics showed that in the first three quarters of 2014, nearly4.9 million laptops were sold in Southeast Asia’s six key markets,including Singapore, Malaysia, Thailand, Indonesia, the Philippines andVietnam.

Laptops with large screens of 15 inches and above woncustomers’ more favour, making up 16-49 percent of the market share,while those of under 15 inches accounted for only 8-18 percent.

GkfAsia Account Director Gerard Tan said that the trend towardsconvenience and portability in recent year has changed consumerpreference as many like to buy mobile devices like smartphones andtablets, thus affecting the laptop market.-VNA
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