Indonesia tops region’s laptop market
Indonesia was the largest laptop market in the Southeast Asian
region in 2014, accounting for over 35 percent in sales volume and 28
percent in value, according to the research firm GfK Asia.
Indonesia was the largest laptop market in the Southeast Asian
region in 2014, accounting for over 35 percent in sales volume and 28
percent in value, according to the research firm GfK Asia.
It was followed by Malaysia with 21 percent and 22 percent, respectively.
GfK Asia statistics showed that in the first three quarters of 2014, nearly 4.9 million laptops were sold in Southeast Asia’s six key markets, including Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam.
Laptops with large screens of 15 inches and above won customers’ more favour, making up 16-49 percent of the market share, while those of under 15 inches accounted for only 8-18 percent.
Gkf Asia Account Director Gerard Tan said that the trend towards convenience and portability in recent year has changed consumer preference as many like to buy mobile devices like smartphones and tablets, thus affecting the laptop market.-VNA
It was followed by Malaysia with 21 percent and 22 percent, respectively.
GfK Asia statistics showed that in the first three quarters of 2014, nearly 4.9 million laptops were sold in Southeast Asia’s six key markets, including Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam.
Laptops with large screens of 15 inches and above won customers’ more favour, making up 16-49 percent of the market share, while those of under 15 inches accounted for only 8-18 percent.
Gkf Asia Account Director Gerard Tan said that the trend towards convenience and portability in recent year has changed consumer preference as many like to buy mobile devices like smartphones and tablets, thus affecting the laptop market.-VNA
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