A programme funded by the United Nations Development Programme (UNDP) has called for a more effective role of the mass media in administration reforms.

The move was announced at a workshop in the northern port city of Hai Phong on July 27, citing expectation of raising public awareness about and involvement in administrative reforms, from policy making to supervision of the process.

A close co-operation between the Ministry of Home Affairs and press agencies will help encourage and speed up the sharing of information among interested people, the workshop was told.

Participants pointed out a need to form a professional channel to collect public feedback on problems emerging from implementing administrative reforms.

Dinh Duy Hoa, Head of the Administrative Reforms Department under the Ministry of Home Affairs, said the workshop outcome will serve as a foundation for the ministry and the UNDP to work out a concrete communication programme on administrative reforms for the next decade./.