Aureos Southeast Asian Fund (ASEAF) invested 4.2 million USD in the Tran Anh Digital World Joint Stock Company in late July, saying it trusts the electronics retail industry’s potential in an 86 million strong domestic market.

Do Doan Kien, resident representative of Aureos Capital which runs the ASEAF, backed the fund’s decision by saying that he “trusted the company’s development orientation”.

ASEAF is just one of a number of international capital funds that see private companies as well as equitised state-owned enterprises as a “sweet cake”.

The Vietnam Azalea Fund under Mekong Capital has invested 9.1 million USD in the Nam Long Investment Joint Stock Company to buy 2.7 million shares, equivalent to 6.7 percent of its chartered capital.

An economic rally and the huge potential of private businesses are major causes for foreign capital funds to expand investment in Vietnam , home to over 400,000 small and medium-sized enterprises (SMEs), mostly in the private sector.

A foreign capital fund representative forecast that some private businesses in Vietnam would emerge as leading companies in Southeast Asia .

Financial consultant for foreign capital funds, Paul Coleman from PricewaterhouseCoopers Vietnam said many industries in Vietnam , drawing crowds of private businesses such as retailers, are offering numerous opportunities for foreign investors.

Many foreign capital funds have worked out long-term investment plans in Vietnam in order not to miss golden chances. Mekong Capital has unveiled its bid to launch another fund with a capital of 150 million USD this year.

Aureos Capital has planned to increase investment in Vietnam , one of its six target markets./.