An international exhibition showcasing professional sound, light, audiovisual, broadcast, systems integration and entertainment technologies called “PALME Vietnam 2010” opened in Ho Chi Minh City on July 22.

Co-organised by the IIR Exhibitions Pte. Ltd and Vietnam International Trade Fair and Advertising Company (Vinexad), the three-day exhibition has drawn the participation of more than 200 companies from 20 countries and territories, including the US, the UK, Italy, Spain, Germany, China, Taiwan, France and Singapore.

The first-ever exhibition in Vietnam promises to bring the latest technologies and equipment in the field of audio, sound, lighting and connection systems to visitors, especially those in Southeast Asia.

The exhibition provides a good chance for companies operating in the industry to share experiences and seek business opportunities.

Speaking at the opening ceremony, Deputy Minister of Culture, Sports and Tourism Tran Chien Thang said that PALME Vietnam 2010 is being held at a right time as Vietnam is considered one of the countries with the fastest growing communication and entertainment industries in the world.

With a population of over 86 million people, Vietnam is a potential market for the development of new technologies, he said, adding that the country is now ready to acquire products and services of the communication and entertainment industry.

The Vietnamese communication and entertainment industry’s revenues are expected to exceed 2.3 billion USD in 2013./.