Italian friends impressed by Vietnamese silk products
Rome (VNA) – The Vietnamese Embassy in Italy recently collaborated with Vietnamese
designer Minh Hanh and Vietnam Silk House to hold a programme called "Heritage Connection
Journey", bringing Vietnamese silk and fashion to the Italian
public through fashion shows and “Silk Talk” with leading Italian designers as
guests.
It was part
of celebrations for the 50th founding anniversary of Vietnam-Italy diplomatic
ties this year.
On March 31
evening, Italian and international friends at the opening of the Vietnam-Italy
Year 2023 were impressed by shows of Vietnam’s traditional long dress which were inspired by Italy’s heritage sites and designed by Minh Hanh.
Earlier on
March 29, "Silk Talk", which was held at the Vietnamese Embassy
in Italy, not only introduced products of the Vietnamese silk industry but also
the history and techniques of Vietnamese silk production, to representatives
from the fashion and beauty industries, experts in sustainable agriculture
production and Italian press.
Speaking at
the event, Vietnamese Ambassador to Italy Duong Hai Hung affirmed that Vietnam
has a centuries-old silk weaving craft. He hoped that the event would enable
Vietnamese silk products to further penetrate Italian and European markets.
Huynh Tan
Phuoc, Chairman of Vietnam Silk House, expressed his hope that via the event,
the Italian press and fashion companies would be more interested in Vietnamese
silk products, thus promoting cultural, trade and tourism connectivity between
the two countries.
With its strength in hand-woven silk, which is still rare in the global fashion industry, Bao Loc city from the Central Highlands province of Lam Dong introduced its silk products to the warm welcome of fashion experts and professional units in Italy.
According to the World Bank, Vietnam is a major silk manufacturer and ranks second globally in
terms of raw silk exports. The Vietnamese silk has also established its position
among the world's top-quality silk products. The sericulture and silk weaving
craft has long been an important traditional economic activity of Vietnamese people. Silk production is currently a spearhead industry in many Vietnamese
provinces where there are favourable conditions for the sustainable development
of silk production and silk-based products./.