Japanese firms target Vietnam’s household appliances market hinh anh 1Japanese businesses introduce high-quality products (Photo: VNA)
HCM City (VNA) - The Japan External Trade Organisation (JETRO) held a programme in Ho Chi Minh City on November 13 to help Japanese small- and medium-sized enterprises (SMEs) study the household commodities market in Asia, and Vietnam in particular.

Japanese businesses said they hope to find partners and distributors with large retail networks through the event, as well as study the environment in Vietnam to boost exports of household appliances.

On display are high-quality, beautifully designed products – many with multiple functions, said Chief Representative of JETRO in the city Hirotaka Yasuzumi.

A representative from the Nissen Shoko Company described goods prices and quality as the two main competitive factors in Vietnam and other markets.

However, Japanese businesses will focus on the quality and safety of their products, rather than prices, as they search for business opportunities in Vietnam, which boasts a large population of more than 90 million with increasing incomes.-VNA