Hanoi (VNA) – Japan’s Seiko Watch Corp. is expecting to attract more customers in Thailand, particularly young people, as it seeks to boost sale in the Southeast Asia, Kyodo News reported.

The ratio of revenue from the Asian market, excluding Japan, is hoped to grow from 20 percent to 25 percent of the total by 2020, said senior executive vice president Minoru Ishiguro, adding Thailand is an important driver because it is the company’s biggest and the most influential market in the Southeast Asian region.

The Japanese watchmaker aims to double sales of its mid-to high-end models in Thailand in the next three years, targeting at “Generation Y” customers, who were born between the 1980s and 1990s, with high purchasing powers.

The medium-priced sport watch Prospex is the key product contributing to the growth of Seiko in Thailand, said Ishiguro, noting that the country is also the fastest-growing market for Prospex.

According to Seiko Thailand, under-500-USD products account for 50 percent of the company’s total sales, followed by models priced from 500-1,000 USD at 40 percent, and the rest being those priced over 1,000 USD. -VNA