Lam Dong strives to be main supplier of farm produce for Japan

With favourable natural conditions and a temperate climate, the Central Highlands province of Lam Dong is well suited to become a leading supplier of farm produce for Japan, one of the most promising market in Asia, as heard at a workshop in Da Lat resort city on March 23.
With favourable natural conditions and a temperate climate, the CentralHighlands province of Lam Dong is well suited to become a leadingsupplier of farm produce for Japan, one of the most promising marketin Asia, as heard at a workshop in Da Lat resort city on March 23.

Jointly organised by the provincial People’sCommittee, the Vietnam Academy of Social Sciences, and the JapanInternational Cooperation Agency (JICA), the workshop brought togethernearly 120 local and Japanese businesses.

Accordingto the assessment of the Japanese consultancy company Dream Incubator,the project supporting Lam Dong to develop agriculture is providing hugeopportunities for the province to become a leading exporter ofvegetable and flowers for Japan .

Japan iscurrently the biggest Asian importer of processed vegetables and freshflowers, comprising 70 percent and 60 percent of the region’s market,respectively.

While Japan’s import demand is increasing, local production is narrowing, the company said.

In recent years, many Japanese investors have shown interest in LamDong high-tech agriculture such as growing vegetables and strawberriesand transporting farm produce.

Moreover, Japan’smajor exporters like China, Malaysia, and Colombia are facingdifficulties in food safety, production reduction, and geographicdistance.

This constitutes a good opportunity forVietnam and Lam Dong in particular to boost exports to Japan andbecome the stable market supplier, experts said.

Japanese businesses, however, pointed to bottlenecks such as highproduction costs, unstable and small-scale supply sources, and lowproduct quality.

Additionally, the province has yet to develop a market mechanism for the flower industry.

Chairman of the provincial People’s Committee Doan Van Viet alsoadmitted shortcomings in the field, such as small-scale production, lackof capital sources, and limited connection in agriculture businesses.

Japanese firms advised local firms to modernize thevegetable supply chain and flower production and distribution, increaseproduction scale to meet Japanese export quality standards, build apost-harvest agricultural industry, and develop agricultural tourism.

Local authorities called on Japanese enterprises tostudy and invest in building agricultural industrial parks andpost-harvest fruit, vegetable and flower centres, as well as assistingthe province in technology and finance.

Lam Dong hasabout 316,000 hectares for cultivation, including nearly 40,000hectares for high-tech agricultural production. The production value ofagro-forestry-fisheries accounts for over 44 percent of the localeconomy. It also has specialised areas for growing vegetables andflowers.

In 2014, the province exported 14,653 tonnes of fruits and vegetables and over 211 million fresh flowers.-VNA

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