The fifth Lam Dong Tea Culture Week 2014 themed “Tea flavour on Lam Dong Plateau” was kicked off on December 21 in the Central Highlands city of Bao Loc , Lam Dong province.

The event, part of the Central Highlands- Da Lat National Tourism Year 2014, includes a festival honouring B’lao tea, a contest of picking tea, a tea trade fair, and an exhibition on tea products.

Besides, on December 22-23, workshops on solutions to sustainable development of Lam Dong’s tea industry will also be held.

The Lam Dong Tea Culture Week is one of the province’s key cultural events aiming to honour tea growers and processors.

It also looks to popularise the B’lao tea brands as well as boosting promotion activities of the tea production in Lam Dong province

The culture week runs through to December 25 in cities and districts of Bao Loc, Di Linh, Bao Lam and Da Lat.

The Vietnam Tea Association (Vitas) expects the country will earn 245 million USD from tea exports by the end of the year thanks to efforts to promote trade activities, reorganise production, diversify the product range, and improve the quality of tea.-VNA