Local insurance companies are focusing on bancassurance, the teaming up with banks to sell insurance products as a way to strengthen their competitive edge in an increasingly fierce competition.

A pioneer in bancassurance since 2007, the BIDV (Bank for Investment and Development of Vietnam) Insurance Company (BIC) has offered five associated products via a system of 500 transaction posts of BIDV and the Vietnam-Russia joint-venture bank.

Not to miss on the chance, many insurers have quickly linked up with banks to tap up the new market segment, including the partnerships between Baoviet Bank and Bao Viet Life Insurance Corp, Saigon Thuong Tin Bank and Prevoir Vietnam , and Cardiff of the BNP Paribas Assurance group in partnership with Vietcombank and SeABank.

Deputy General Director of the Bao Viet Life Insurance Corp., Dang Ngoc Thanh said the company’s associated products with HSBC, Techcobank and Bao Viet Bank have been faring well.

Director of Prevoir group’s Asian region Co Minh Duc described Vietnam a potential market for bancassurance service development as the number of bank account owners of the country, currently accounting to 10 percent of the population, is expected to grow by between 15-30 percent each year.

Duc said taking into account the current financial crisis, it is a good time for businesses to offer insurance products which ensure credit safety for clients.

However, interest rate fluctuations and the State Bank’s policy of limiting credit growth make banks hesitate at providing bancassurance service.

According to Dang Ngoc Thanh, only when people’s spending habit is changed and their awareness on insurance service is raised do bancassurance products have chance to further develop./.