Measures sought to attract visitors from China
Quang Ninh (VNA) – A conference discussing measures to attract Chinese tourists to Vietnam
was held on January 9 by the Vietnam National Administration of Tourism (VNAT) in Mong Cai city,
the northeastern border province of Quang Ninh.
Vietnam’s tourism sector has recorded a strong rebound after the COVID-19 pandemic was
controlled.
China’s international tourism reactivation from January 8 has created a positive effect on global
tourism. Almost all countries worldwide have outline policies to attract visitors
from this important market.
Chairman of the
Vietnamese Tourism Association Vu The Binh stressed the need for Vietnam to
think about urgent solutions to soon lure Chinese tourists, and issue strict
regulations on managing the activity, thus creating the best impression on
visitors and ensuring sustainable
development.
According to Chairman of the Da Nang Travel Association Cao Tri Dung, it is necessary
to swiftly recover the network of charter flights to localities with strength in tourism like Da Nang, Khanh Hoa, and Phu Quoc; and strengthen promotion activities
in countries that have direct flights to Vietnam.
Providers of services need to stabilise human resources
and infrastructure facilities for tourists, he said, addingcommunication
campaigns should be enhanced on social networks and popular
technology platforms in China such as Weibo, Tik Tok, WeChat, QQ, and Baidu.
Vietnam needs to have a
specific roadmap for welcoming back Chinese visitors to ensure safety amid concerns about the potential of new variants of COVID-19 after China opens its tourism, he
noted.
China is the largest
market for Vietnam’s tourism. In 2019, Vietnam served 5.8 million Chinese
tourists, accounting for nearly a third of international visitors to Vietnam.
Last year, Vietnam welcomed over 101 million visitors,
raking in 495 trillion VND (21.1 billion USD), 23% higher than the set planed and
66% higher than that of 2019./.