Travel

Mercure Hue Gerbera opens its doors

Accor, the largest international hotel operator in Vietnam, has inaugurated the hotel Mercure Hue Gerbera in the central city of Hue.
Accor, the largest international hotel operator in Vietnam, has inaugurated thehotel Mercure Hue Gerbera in the central city of Hue.

“Hue is astrategic tourist draw card and that has been in need of quality mid-scaleinternational hotels to accommodate its increasing visitor arrivals and thelaunch of Mercure Hue Gerbera is a strategic move for Accor in strengthening itspresence and commitment to the country”, said Patrick Basset, Accor’s VicePresident for Vietnam, the Philippines, the Republic of Korea and Japan.

The new hotels has 110 rooms, an outdoor swimming fool, a fitnesscentre, a restaurant and two conference rooms which can host up to 500 guests.

This is third Mercure brand property in Vietnam, following the MercureHanoi La Gare and Mercure Dalat./.
Follow VietnamPlus

See more

For leisure travellers, a dining venue worth experiencing can be a decisive factor in choosing a destination. (Photo: New World Phu Quoc)

From APEC to Michelin: New opportunities for Phu Quoc to extend stays, boost spending

Gwendal Poullennec, International Director of the Michelin Guide, has observed that Phu Quoc’s culinary identity is shaped by the interplay between fishing-village food culture and restaurants with an international character. This provides a foundation for the island to develop itineraries offering a variety of experiences and price points.

Pu Luong community-based ecotourism site in Thanh Hoa province attracts visitors during National Day holiday. (Photo published by VNA)

Travel firms drive tourist flows, boost tourism value

Travel companies should play a key role in directing tourist flows and linking the tourism value chain, thus enhancing the competitiveness of the tourism sector. They should go beyond selling tours to understand market demand, design products, connect services, organise tourist flows, manage risks and contribute to shaping destination images.

The picturesque scenery outside Phong Nha Cave (Phong Nha-Ke Bang National Park) (Photo published by VNA)

Vietnam steps up tourism promotion on global markets

Experts say that to turn advantages into high-value tourist arrivals, tourism promotion needs to move beyond fragmented activities towards large-scale, long-term campaigns tailored to target markets and closely linked to actual visitor experiences.

Visitors tour Hoi An Ancient Town in Da Nang city. (Photo: VNA)

Vietnam’s tourism targets 12% of GDP by 2030

Resolution 26-NQ/TW targets a direct GDP contribution of 10–12% by 2030, 45–50 million foreign arrivals, 160 million domestic visitors, and total revenue of 80–90 billion USD.

Located on Apollo Square in the heart of Sunset Town, Phu Quoc, Apollo Cafe is a distinctive venue designed by renowned architect Bill Bensley.

Coffee beneath an “upside-down” town: A surreal stop in Phu Quoc

With an entire town recreated on its ceiling, sweeping sunset views and a vantage point for watching fireworks after dark, Apollo Cafe in Phu Quoc offers more than a photogenic backdrop. Designed by Bill Bensley, the venue shows how a café can become an experience travellers deliberately build into their itinerary.

Vietnam is named Asia's Leading Destination for the eighth time and Asia's Leading Heritage Destination for the fourth time at the 2026 World Travel Awards. (Photo: VNA)

Vietnam strengthens tourism profile with WTA 2026 honours

The awards demonstrate that Vietnam's tourism appeal is being recognised across a broad range of areas, from national, urban and heritage destinations to nature-based attractions and tourism products and services, further strengthening the country's presence on the regional and international tourism map

Terraced fields shimmering with water create a picturesque scene in Lang Sang Village, Ta Xua Commune. (Photo: VNA)

Ta Xua named Asia’s leading emerging tourism destination 2026

In recent years, Ta Xua, dubbed "the paradise of clouds", has emerged as one of the mountainous destinations attracting strong interest from young travellers, particularly for its spectacular sea of clouds stretching across the mountains in the northwestern region.

AirAsia highlights Kem Beach as a family-friendly destination, where children can play on the sand while parents enjoy a little more time relaxing by the sea. (Photo: VNA)

AirAsia recommends Phu Quoc as ideal destination for family travel

A familiar low-cost airline among Southeast Asian travellers, AirAsia describes Phu Quoc in its blog guide to travelling with young children as a destination that feels almost tailor-made for families, with beaches for relaxation, leisure attractions and a wide range of activities to engage children of different ages.

Ho Chi Minh City Central Post Office remains a popular attraction for domestic and international tourists. (Photo: VNA)

Ho Chi Minh City wins three top Asian tourism awards in 2026

The 2026 honours add to the city’s impressive streak at international tourism awards. In the 2025 WTA, the southern metropolis took home four titles, including business travel and festival and event destination awards, which it had won for four years from 2022 to 2025.

Phu Quoc is building its capacity to host MICE tourism, with international resorts, event venues, world-class shows and an expanding flight network. (Photo: Sunset Town)

Why does Travel + Leisure call Phu Quoc Asia’s next MICE hotspot?

According to the magazine, Phu Quoc was once known primarily for its beaches and relaxed holiday atmosphere. Over the past two years, alongside that appeal, the island has gradually developed its capacity to serve the MICE market, with international resorts, event venues, world-class shows and an expanding flight network.

Every year, from September to October, terraced rice fields in Mu Cang Chai and Pung Luong communes, Lao Cai province, turn a golden yellow, creating a spectacular landscape across the northwestern mountains. (Photo: VNA)

Indigenous culture becomes tourism asset in northern highlands

With growing recognition of indigenous knowledge, customs and cultural values as unique assets, ethnic communities in the northern mountainous region are shifting from simply providing tourism services to becoming creators and owners of tourism products, confidently telling their own cultural stories

Tourists watch the sunset from the Kiss Bridge in Phu Quoc special zone, An Giang province. (Photo published by VNA)

An Giang's tourism sector grows, prepares for APEC 2027

Phu Quoc remains the biggest contributor to An Giang's international arrivals and tourism revenue. The special zone welcomed more than 1.92 million foreign visitors during the nine-month period, accounting for over 99% of all international arrivals in the province.