Metfone, a Cambodia-based affiliate of the Vietnamese military-run telecom group Viettel, won the “Best operator in a developing market” award at the World Communication Awards 2011 ceremony held in London on November 7.

The award aims to honour operators who possess innovative and unique solutions and overcome difficulties of a developing market to bring values to the society, community, customers and their own businesses.

Officially launched in 2009, Metfone is now the largest telecom service provider in Cambodia, accounting for 48 percent of the market share with over 7 million subscribers./.