With high-quality productsimbued with the national identity, the Minh Long I Ceramics and Porcelainwares Co. , Ltd is proud to be one of the title sponsors for APEC Vietnam 2017.The company’s APEC jade cup was chosen as the gift to APEC leaders while its Hoang Lien tableware was selected to serve the State banquet of APEC Vietnam 2017.
More than 40 sets of hi-end ceramic products by Minh Long were also displayed at the International Media Centre and the Ariyana Danang Exhibition & Convention Centre during the APEC Economic Leaders’ Week in the central city of Da Nang.
The products have diverse designs and sophisticated patterns bearing the unique features of Minh Long ceramics, drawing the attention of visitors.
Gleb Zoubov – Director of Alpha Pacific Group, a Russian delegate to Vietnam Business Summit & APEC CEO Summit said he is really impressed with the exhibits displayed, especially porcelain products by Minh Long. “They have beautiful designs and good quality,” he added.
“I like these porcelain products very much,” said Alberto Salazar – Head of Cuba’s Prensa Latina Office in Vietnam.
“The products on display help promote Vietnam’s culture and tradition. It’s amazing that these products depict Vietnamese people’s daily life but they are designed sophisticatedly and skillfully,” Salazar added.
“I’m impressed with these products,” said Marta Elena LLanes Seco, a Cuban journalist who came to visit the exhibition.
“They are beautiful ceramic items, featuring Vietnamese cultural characteristics through images of lotus, dragon or phoenix,” she added.
“It took us nearly one and a half year to produce all the items,” said Ly Ngoc Minh – General Director of Minh Long I Ceramics and Porcelainwares Co., Ltd.
“After being selected, it took us another 4 months to accomplish all the products for being used at the banquet and as gift to APEC leaders,” Minh added.
This was the second time APEC had been held in Vietnam and also the second time Minh Long had accompanied the largest Asia-Pacific event.
The APEC jade cup and the Hoang Lien tableware were made in a subtle and elegant style with two main colours: light yellow and cobalt blue.
Minh Long used the image of lotus flower - the national flower of Vietnam as the main pattern combined with the fern pattern, representing the nobility, simplicity, gentleness and permanence.
To make these products, 16 different types of raw materials were bought from more than 10 countries around the world. Experiencing 30 important production stages, they were burned five times at 1,360 - 1,380 degrees Celsius.
In APEC 2006 held in Hanoi, the APEC Cup manufactured by Minh Long was selected as the official gift to leaders of 21 member economies. This is the honour and pride of not only Minh Long but also the entire Vietnamese ceramics sector.
“We are very proud of this porcelain dinnerware set,” said Ly Ngoc Minh. “It’s second to none as compared to any luxury ceramic products on the world,” Minh added.
Founded in 1970, Minh Long Company inherits a more-than-100-year ceramics-making tradition of the Ly family, starting from the grand-father of Ly Ngoc Minh.
The company started investment in production for export in 1995 and now its products have been shipped to many countries in Europe and America.
The rigorous selection of input materials, strong investment in modern equipment and machinery, and the application of advanced technology in production have brought about remarkable results.
The company currently has more than 2,000 workers directly engaged in manufacturing, mostly of high-end fine art products exported to Japan, France and Germany, which are markets with high quality, technical and artistic requirements.
Minh Long operated as an exporter before switching to the domestic market in 1996. After faring well in Vietnam, it then has focused on export and made its products second to none as compared with other producers in the world.
Minh Long brand has become popular, with its quality being recognized by Germany.
Ly Ngoc Minh said with its low production costs and high technology, Minh Long boasts its high competitiveness, opening up the prospect of integration into the APEC economy.
The presence of Minh Long ceramics at this APEC Economic Leaders’ Meeting contributed to promoting the quintessence of Vietnamese ceramics in particular and honouring the unique products of Vietnam in general.
The participation of Minh Long and other enterprises represented the Vietnamese business community’s commitment to accompanying the Party and State in making the APEC 2017 Economic Leaders’ Week a success.
Through it, businesses will have opportunities to promote their brands and products as well as set up partnerships and sign agreements with APEC firms.-VNA
