Illustrative image (Photo: VNA) Hanoi (VNA) – The Ministry of Informationand Communications held a conference in Hanoi on November 30 to roll out Internetadvertising management measures.
A majority of opinions at the event said advertising on cyberspace is becoming an inevitable trend chosen by domestic and foreign firms thanks to advantages such as easier access to customers, flexible costs and highefficiency. However, limited management of ads display position poses potential risks to the safety and prestige of brands.
Ads agents affirmed that without cooperation of cross-borderplatforms in changing algorithm to filter and censor contents, ads violationswill remain rampant.
Concluding the event, Deputy Minister of Information and CommunicationsNguyen Thanh Lam said in order to protect the safety of brands and build a healthy,safe and fair ads business environment, the ministry will strictly punishagents and brands that cooperate with platforms which are yet to report to theministry in line with regulations while supporting ads on Vietnam’s digital platformsand others that comply with domestic laws.
Theministry will also increase inspection and crackdown on violations of Internet adsactivities, he said, adding that any cross-border ad firm failing to comply with Vietnam’s laws will not be allowed to operate in the country.
Ithas also built a White List naming licensed e-newspapers, magazines, generalinformation websites and social media. Other websites, registered accounts andinformation channels are also in the pipeline for the list.
Thelist will be publicised on the portals of the ministry and Authority ofBroadcasting and Electronic Information at abei.gov.vn.Ad service providers, agents and brands were also urged to use the list fortheir work./.
