ACE Life Insurance last week became the first company in Vietnam to offer life insurance products on mobile phones, including payment options.

The US company has launched an electronic sales management tool which allows mobile devices to connect with the company for sales and enables the company’s staff to better manage client accounts.

The trend, called “mobile enterprise”, which describes enterprises bringing part or all of their working processes and services offered externally to mobile devices, is expected to soon become very popular in Vietnam because of the rapid growth in the use of smart phones and tables.

For customers, it offers the obvious advantages of convenience and ease of use, saving them time and money.

ACE’s product also allows clients to pay online using additional equipment to swipe cards.

For companies, it is a new way to reach customers and one that enables them to improve both efficiency and productivity by allowing staff to work remotely.

Elsewhere, the Vietnam Mobile Telecom Service Centre II (VNS II) and IBM Vietnam have developed an advanced, end-to-end mobile computing platform that allows the former to expand into new markets while enhancing its enterprise application development capabilities and improving workforce productivity.

“This strategic investment will help us sustain our leading position in telecommunication services in Vietnam ,” said Nguyen Bao Long, deputy director of VMS II.

“We will use the new mobile cloud infrastructure to streamline management of employees’ personal devices, quickly deliver value added services and promotions to our customers, and improve customer satisfaction.”

Lenders like HDBank, ANZ and Vietcombank also offer their customers mobile services, but to successfully go mobile, companies need to ensure complete security.-VNA