E-commerce on mobile phones will see strong growth next year, allowing customers to easily make online purchases, according to Bizweb Vietnam.

A recent survey conducted by the website, with more than 3,500 customers on their online selling software, showed that online trading has been on the upswing this year.

These industries include sports (accounting for 78 percent), restaurants (71 percent), handicrafts (86 percent) and books (83 percent).

In addition, fashion and cosmetics sectors posted average sales growth rates of up to 60 percent, baby's products grew by 50 percent, while computers and high-tech items were up 52 percent.

Tran Trong Tuyen, Bizweb's director, was quoted by ictnews online newspaper as saying that small- and medium-sized enterprises (SMEs), individuals and small shops trading online saw relatively high growth.

Tuyen said one of the factors leading to these results was that SMEs have become aware of e-commerce developments.

Several companies have invested in online selling websites, marketing and even call centre services, instead of expensive shops, to attract customers, he added.

He further said that in the next two years, Vietnam 's e-commerce market scale would see a boom, along with worldwide trends, such as the development of cloud computing services.

Also, he noted, it will become increasingly easy to make purchases using smart phones.

However, the Ministry of Industry and Trade has revealed that 77 percent of customers are concerned about product quality when shopping online.

Further, only 5 percent of online shoppers in Vietnam are highly satisfied with shopping via the internet, 29 percent said they were satisfied, 62 percent made no comment and 4 percent were unsatisfied, the ministry said.

Those who were dissatisfied said, in many cases the products they received were not as good as those advertised online, according to the survey, which questioned thousands of online shoppers from cities throughout the country.-VNA