New Zealand kicks off “Made With Care” campaign in Vietnam

New Zealand kicks off “Made With Care” campaign in Vietnam (Photo: VNA)

Ho Chi Minh City (VNA) – The New Zealand Trade and Enterprise (NZTE) officially kicked off the “Made With Care” 2023 retail campaign on June 8, in which high-quality imported food and beverage (F&B) products will be offered in Ho Chi Minh City.

From June to end of July, Vietnamese consumers can visit retailers in the city including AEON Mall, Central Retail, LOTTE Mart and WinMart to purchase and taste outstanding imports from New Zealand.

New Zealand Ambassador to Vietnam Tredene Dobson said that the F&B sector is an exemplary successful story in the two countries’ trade relations, accounting for the majority of export turnover. F&B products from New Zealand to Vietnam in 2022 reached a total value of 798 million NZD (about 484 million US).

The campaign aims to expand brand value of New Zealand’s F&B products in the Vietnamese market while contributing to further bolstering the two countries’ bilateral collaboration in the area.

Representatives of the New Zealand Trade and Enterprise (NZTE) and local retailers sign MOUs at the event (Photo: VNA)

On the occasion, the New Zealand diplomat and representatives of 10 New Zealand companies presented the token of a charity programme to four non-governmental organisations based in Vietnam, sending seven tonnes of fruit and nearly 1,000 litres of milk to local children and the elderly./.