OANA 44: Innovation essential for news agency growth
Hanoi (VNA) - President of China’s Xinhua News Agency, Cai Mingzhao, has said that
innovation is essential for the development of a news agency in an interview on
the occasion of the 44th OANA Executive Board Meeting in Hanoi on April 19.
The following is the full text of the interview:
“Question 1: Xinhua’s AI Media Brain has been used for more than one year.
Could you please let us know what has Xinhua learned in implementing the
project to reform news production using AI?
Answer: Developed by Xinhua, Media Brain was China's first AI media platform.
Its newly launched short-video intellectual production platform MAGIC relies on
intelligent technologies and human-machine collaboration to significantly
improve the efficiency of news production.
During the 2018 FIFA World Cup, MAGIC only needed a few editors to produce
37,581 short videos. A video about scoring a goal took only six seconds to
make, the quickest video it's made yet.
During the 2018 China International Import Expo, MAGIC was combined with
"Live Cloud," a mobile platform for news gathering, generation, and
distribution, to form a new content-producing assembly line. Within six days of
the expo, 554 short videos were made and viewed over 38 million times.
During the national legislative and political advisory sessions in 2019, MAGIC
was used to interpret the government work report. MAGIC produced short videos
via intelligent analysis and editing, and using big data and artificial
intelligence, concluded that the Chinese government's prediction and decision
on the economic situation were accurate. The first video received over 130
million views.
AI anchor: Xinhua News Agency launched the world's first "AI anchor,"
using the latest AI technologies to make a clone of a human news anchor.
The "AI anchor" was simulated with technologies on the synthesis and
in-depth study of voices, lip movements, and facial expressions taken from
newscasts with human anchors. It can automatically turn Chinese or English
texts into videos containing corresponding content and ensure that the audio is
consistent with the facial expressions and lip movements in the video.
The AI anchor can transmit the same information that a human anchor can, the
only difference is that an AI anchor can work 24 hours without feeling tired.
As long as text inputs are received, the AI anchor can start working
immediately without ever stopping.
With the development of 5G, AI and the Internet of things, the media landscape
is undergoing profound readjustments, and the public opinion ecology has changed
significantly. We should carefully study and explore means of innovation in
journalism, actively transform news media, and provide users with more and
higher-quality news information products with more adequate reports.
Question 2: The theme of the 44th OANA EBM is “For a professional and
innovative journalism”. What do you think about the theme and issues on the
agenda of the upcoming meeting?
Answer: The 44th meeting of the Organization of Asia-Pacific News Agencies (OANA)
Executive Board is themed "For a Professional and Innovative
Journalism." It is a topic of
practical significance for news agencies which are undergoing major
transformations.
We now live in a society inundated with information, and audiences and readers
are likely to feel overwhelmed when faced with a vast amount of information.
What they need are not rumors or hearsay, but exclusive, authoritative and
professional information, what they need is accurate interpretations and
in-depth analysis of information. News agencies have extensive news gathering
networks, professional reporters, abundant news resources and swift responding
mechanisms, which guarantee the authority, professionalism and efficiency of
news reports. We must give full play to
our advantages to provide high-quality news services to better satisfy the
needs of our audiences and readers.
Innovation is essential for the development of a news agency. The innovation in
today's media industry is at a tremendously fast pace. A news agency, as the
"medium of media," must take a leading role in innovation and
therefore, better serve its subscribers. We should adapt to the development of
new media, which has the trend of being mobile, visualized, intelligent and
socialized. We should prompt innovations more actively and lead the trend using
technologies like 5G, artificial intelligence, big data and the Internet of
Things. Meanwhile, innovation is a systematic project. It is related to
institutional mechanisms, content products, technical support, and team
building. We must work hard on further convergence, optimizing organization
structures, reforming workflows, integrating information resources and
improving supply systems to realize the systematic innovation of journalism and
communication, and therefore optimizing and upgrading the overall work of the
news agency.
When facing the tremendous shift within the media industry, a news agency
should have a clear and accurate assessment of the trends, and better adapt to,
participate in and lead the transformation, based on its own advantages and
characteristics.
The discussion of issues faced by news agencies and measures to improve news
agency efficiency in the digital era requires collaborative thinking and is of
great value to help news agencies stay vigorous in the digital era. I hope this
meeting will ignite more sparks of wisdom and offer more ideas and options for
the development of news agencies around the world.”-VNA