Over 3.7 million orders recorded on Online Friday hinh anh 1Over 3.7 million orders recorded on Online Friday - Illustrative image (Photo: VNA)

Hanoi (VNA) – More than 3.7 million orders were placed via websites and e-commerce platforms during a 60-hour online shopping programme launched by the Ministry of Industry and Trade (MoIT) on December 4, up 267 percent compared to the average rate of a normal day.

According to the ministry’s e-Commerce and Digital Economy Agency, the Online Friday event recorded positive results, attracting 11.2 million visits on mobile apps and devices.

Over 247,100 genuine products were offered for sale during the event, with over 26,200 Star vouchers were distributed to customers.

Notably, the price comparison feature was most used by customers in the event, with over 1.4 million interactions were performed. Meanwhile, the QR scanning programme for hunting vouchers recorded 1.1 million scans.

The MegaStream event broadcasted live from 20:00 to 24:00 on December 3 to kick off Online Friday had over 4.9 million views and interactions, the department said.

This is the seventh consecutive year the event of this kind has been organised and it has become Vietnam’s biggest online shopping day.

It not only helped consumers to buy high-quality products at affordable prices, but offered a venue for businesses to seek partners and business opportunities, contributing to the country’s economic development./.