Thua Thien-Hue targets boost to tourism promotion

Popularising tourism will be given top priority to branch out and improve tourism products in the central province of Thua Thien-Hue, in the hope of luring more tourists to the locality.
Thua Thien-Hue targets boost to tourism promotion ảnh 1Foreign visitors to the Hue ancient city (Photo: VNA)

Thua Thien-Hue (VNA)
– Popularising tourism will be given top priorityto branch out and improve tourism products in the central province of ThuaThien-Hue, in the hope of luring more tourists to the locality.

The province will focus on popularisation work in Japan, the Republic of Korea,Thailand, France, the UK, Russia, the US and Canada. New promotion models willbe fleshed out at tourism fairs as part of the efforts.

Joining international tourism exhibitions on key markets is seen as goldenchance for the province to access and provide information to foreigntravellers.

In a cooperation programme between the province and the Japan InternationalCooperation Agency, the website www.vietnamhuekanko.com was launched to bringThua Thien-Hue tourism closer to Japanese people.

Local images will be popularised through activities at the seventh TraditionalCraft Festival from April 28 to May 2 and the opening of Hue Imperial Citadelat night.
The provincial tourism sector will be represented at the Vietnam InternationalTravel Mart Hanoi 2017 to announce the joint tourism destination brand for ThuaThien-Hue, Da Nang and Quang Nam. In addition, the province will work with DaNang and Quang Nam to launch a roadshow to promote tourism in Bangkok,Thailand.

Local tourism websites in Vietnamese and English will be updated and linkedwith websites of the Vietnam National Administration of Tourism and foreigncities that Thua Thien-Hue cooperates with.

Along with developing infrastructure like roads to tourist attractions, portsand lighting, the province will also open new air routes to Singapore and otherkey tourism markets to attract tourists.

The provincial Department of Tourism is establishing a code of conduct intourism sector. A tourism proposal on developing human resources and branchingout lagoon tours and spiritual tours will also be launched.

In the first three months of the year, Thua Thien-Hue welcomed more than790,000 visitors, up 2.77 year-on-year. Some 313,000 foreign arrivals wererecorded in the period, increasing 13.09 percent from the same time last year. Totalrevenue from tourism totalled 807 billion VND (35.4 million USD), a year-on-yearsurge of 6.5 percent. VNA 
VNA

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