Programme brings greater recognition of domestic goods

Hanoi (VNA) – The “Vietnamese use Vietnamese products” campaign has helped increase recognition of domestically-made goods and change consumers’ purchasing habits towards local products, said Deputy Minister of Industry and Trade Hoang Quoc Vuong.

At the closing ceremony of the second “Vietnamese Goods Identification-Proud of Vietnamese Goods” programme in Hanoi on November 6, the Deputy Minister cited statistics as showing that 60 percent of Vietnamese consumers said they prefer domestic products. In Hanoi and Ho Chi Minh City, made-in-Vietnam goods make up 90 percent of commodities in distribution channels.

The “Vietnamese Goods Identification-Proud of Vietnamese Goods” programme, launched in September 2016, has contributed to further spreading the message of the Vietnamese use Vietnamese products” campaign, Vuong said.

According to him, the programme has helped participating businesses introduce their goods to consumers, improve their competitiveness, expand the market and seek partners.

The organising board said the programme has received the enthusiastic response of many cities, provinces, associations and enterprises nationwide, especially in major cities like Hanoi, HCM City, Da Nang, Hai Phong and Can Tho.

Truong Thi Ngoc Anh, Vice President of the Vietnam Fatherland Front Central Committee, said the Steering Committee of the “Vietnamese give priority to using Vietnamese products” campaign aims to have all consumers and businesses know about the campaign by 2020.

All centrally-run cities and provinces, ministries, agencies and organisations are also expected to set up their own media channels to promote Vietnamese goods, she said, adding that all the cities and provinces will set up permanent outlets for Vietnamese goods.-VNA