Promotion programme targets Australian tourists
HCM City (VNA) – A promotion
programme will be held in Sydney, Melbourne and Brisbane, Australia, from May 11-17, to promote tourism in Vietnam and Ho Chi Minh City to Australian tourists,
according to Nguyen Thi Anh Hoa, director of the Ho Chi Minh City Department of
Tourism.
Specifically, the programme will take place
at Jackson Sydney Harbor Luxury Cruise, Sydney on May 12, Crown Promenade
Melbourne on May 15 and Brisbane on May 17, she said.
Entiled “Roadshow Vietnam – Ho Chi Minh
Tourism in Australia 2023", the event will be jointly organised by the
department, the Vietnamese Embassy in Australia and Consulate General of
Vietnam in Sydney.
It is expected to draw the participation of
more than 200 delegates from organisations, agencies, travel companies and
partners from Australia, along with 20 representatives from departments,
airlines, leading travel agencies and hotels of HCM City.
The event is intended to enhance engagement and create
business opportunities between Australian and Vietnamese travel businesses to
meet and discuss tourism partnerships.
Visitors to the event will have the opportunity
to get an insight into famous destinations as well as enjoy traditional music
performances.
Introduction about major festivals and events in HCM City in
2023, new tourism products and B2B meetings will also be included.
According to the HCM City Department of Tourism, Australia is
one of the important tourism markets for Vietnam and HCM City.
In 2019, nearly 300,000 Australian visited HCM City and more than 130,000 travelers came to the city
last year, accounting for 3.5% of the total number of visitors to the southern
metropolitan.
Australia is among the top ten markets with
the highest number of tourists in Vietnam and HCM City in recent years./.