Hanoi (VNA) – The "Proud of Vietnamese Agricultural Products" programme was launched in Hanoi on November 28, aiming to promote local agricultural products and affirm their quality.
The four-day event is co-organised by the Hanoi Promotion Agency (HPA) and the People’s Committee of Long Bien district.
Speaking at the opening ceremony, Bui Duy Quang, Deputy Director of HPA, highlighted that the event, first held in 2022, is designed to boost market reach of agricultural products, One Commune One Product (OCOP) items, and other high-quality rural products from Hanoi and other regions. He noted that the programme helps stimulate production, connects agricultural and OCOP products nationwide with Hanoi consumers, and links producers with the city’s distribution channels.
It also serves as a platform for agricultural producers and businesses to showcase their products, emphasise local strengths, and promote Vietnamese agricultural brands in both domestic and international markets.
Nguyen Thi Thanh Thuy, Director of Hoa Binh province’s Centre for Investment, Trade, and Tourism Promotion, underscored the programme’s role in fostering collaboration, enhancing trade connections, and introducing agricultural products, OCOP items, and specialties from Hoa Binh to Hanoi residents and visitors. She noted that the event adds a vibrant touch to the 2024 year-end shopping season while effectively supporting the "Vietnamese people prioritise Vietnamese goods" campaign.
The programme features 120 booths showcasing products from around 150 businesses, cooperatives, and OCOP entities from 32 provinces and cities across the country.
In addition to showcasing products and promote sales, there will be check-in promotional programmes, on-site product tests and art performances./.
