With the strong development of science, mass media, and digital technology, the press, including radio broadcasting, is required to stay active, creative and cooperative in order to satisfy the social increasing demand for a wide range of information, said Prime Minister (PM) Nguyen Tan Dung.

PM Dung made the emphasis at an opening ceremony of the 2013 RadioAsia Conference, the only international radio broadcasting event of its kind in the region, hosted by Radio the Voice of Vietnam (VOV) and the Asia-Pacific Broadcasting Union (ABU) in Vietnam.

Vietnamese leader said that his government has enforced many policies to forge the development of the national broadcasting by modernising technology, implementing digital application, professionalising production and diversifying types of programmes, aiming to better satisfy the local and international demand for information.

He lauded the Vietnamese broadcasting sector for making active contributions to the country’s socio-economic development and enhance the spiritual cultural life of people, especially those from the far-flung areas and islands.

With the theme “Radio and Social Media: Where to next”, the three-day event is expected to bring together about 500 delegates, including leading radio broadcasters, communication specialists, policymakers and academics from across the Asia-Pacific region and beyond.

Participants will voice their opinions on a host of heated topics such as Radio on the Move: A New Era Dawns; A New Dimension of Radio; Killer Apps for Radio; Interacting with the ‘Connected’ Audience; Storytelling and the ‘On-air’ Imagination; Folklore in Vietnamese Radio; and Radio: The Private Realm ‘Cute Producer – Creative Listener.’

Initiated by the Asia-Pacific Broadcasting Union (ABU) in 2006, the annual RadioAsia conference, has been hosted in many countries, namely Singapore , Malaysia , India and Indonesia .

As a full member of ABU since 1964, VOV has been affirming its active role in the union.-VNA