Illustrative photo (Source: VNA) 
Vietnamese Ambassador to Germany Nguyen Dac Thanh said the event, held close to Vietnam’s Lunar New Year, helped promote Vietnamese tropical fruits while introducing Vietnamese cultural values to German consumers, and creating opportunities for Vietnamese businesses to connect directly with German importers.
Vietnam’s export–import activities are facing both heightened expectations and structural challenges as the country enters a new development phase marked by ambitious growth targets and an increasingly volatile global environment.
At the booth of Hue city, the JETRO delegation expressed strong interest in and high evaluation for traditional handicrafts reflecting the local distinctive cultural identity.
As of February 5, the fair had attracted around 100,000 visitors, generating approximately 9 billion VND (over 346,800 USD) in daily revenue.
Rather than competing on output, Vietnam has a clear opportunity to pursue a high-value strategy centred on quality, branding and regional identity.
The Ministry of Industry and Trade said the nation has raised its economic growth target to double-digit expansion during 2026–30, altering energy demand projections and requiring revisions to the national energy plan to safeguard the economy’s energy supply.
Vietnamese enterprises are focusing on consolidating existing export markets while seeking new partners and expanding their presence in Europe at this year’s edition. Nguyen Thanh Binh, Chairman of the Vinafruit, told the Vietnam News Agency correspondents in Germany.
More than just volume, the quality of FDI entering Vietnam has improved. The nation is evolving from a base for basic assembly and processing into a genuine contributor to hi-tech manufacturing and R&D across global value chains.
The US remained the largest importer of Vietnamese goods with a turnover of 13.9 billion USD, while China was its biggest import market, recording 19 billion USD.
AGILE is not only a testament to the long-standing and trusted strategic partnership between Vietnam and Canada, but also an important contribution to the Vietnamese Government’s efforts to promote innovation and sustainable growth within the private sector, thereby effectively mobilising private investment to realise inclusive and sustainable development goal.
Economists said that the continued growth in realised FDI reflects foreign investors’ sustained implementation and expansion of production and business activities in Vietnam. This is seen as an encouraging signal, underscoring investors’ confidence in Vietnam’s business environment and economic prospects.
To achieve export growth of over 15% as directed by the Government, the MoIT said it will prioritise a set of core measures in 2026, including expanding production capacity, developing new export products, increasing domestic content and value added, accelerating the shift from processing to manufacturing, and proactively addressing trade barriers and defence measures.
This is a pivotal step in AgriS’s science-based development strategy, aiming to standardize international agronomic knowledge and commercialize precision farming technology in the Southeast Asian market.
Vietnam’s strategy to develop international finance ecosystem, coupled with its push for greater economic openness, sends a compelling signal of deepening global economic integration and paves the way for international capital flows in the years ahead.
January marked the seventh consecutive month of expansion for the manufacturing sector, underscoring the resilience of the recovery and a firm start to 2026.
Son La showcases a wide range of products, including OCOP items and seasonal fresh fruits, alongside a cultural space themed around Son La’s Mong ethnic culture, with all displays reflecting the theme and highlighted by signature spring flowers such as wild peach, mustard and pear blossoms.
Spanning around 300 booths, the zone brings together enterprises and cooperatives operating in agriculture, agro-forestry processing, and environmental products and services, alongside artisans and representatives of traditional craft villages.
In recent years, Laos and Cambodia have emerged as increasingly important partners for Vietnam, not only as suppliers of agricultural raw materials but also as integral components of a closely interlinked network of trade, investment and production.
More importantly, it has emerged as a key channel for tapping deeper into the domestic market, creating a large-scale space where supply meets demand, stimulating domestic consumption and strengthening the competitiveness of Vietnamese enterprises.
CPI in January 2026 rose 0.05% month-on-month, with urban areas up 0.02% and rural areas up 0.09%. Of the 11 major commodity and service groups, nine recorded price hikes while two saw declines.
