The 50th General Assembly and Associated Meetings of Asia-Pacific Broadcasting Union (ABU) are taking place in Hanoi with more than 700 international domestic professionals in attendance.

Themed “Serving our audience in the digital era, marking a “perspective shift” from technology to audience”, the annual event focuses on how broadcasters can meet the needs of audiences in the digital age.

The week-long event, hosted by Vietnam Television (VTV), will feature discussions on the most pressing issues facing a changing media landscape and the high-level forum series “Women with the wave: Information and Communication Technology and Media Inclusion of Women, Girls and Persons with disabilities.”

Sidelines activities include an ABU TV Song Festival and an ABU Prize ceremony for the best broadcasting products.

Established in 1964, ABU is to support member countries in developing the broadcasting industry, exchanging programmes, and providing technical consultations, services and training. It now has 255 members in 63 countries and territories, including associate members in Europe and North America.

Vietnam Television and Radio the Voice of Vietnam (VOV) became ABU’s members from 1976.

This is the second time VTV has hosted such event following the first in 2005.-VNA