Kim Doo-il, Chairman of Anyhomes Asia of the Republic of Korea, which has recently opened a representative office and showroom in Vietnam, has described the country as a potential market for power saving products.

Vietnam consumes a large amount of electricity, he said, forecasting that the country’s demand for energy-saving products will swell in the coming time in the context of increasing power prices.

According to a report released by Nielsen, a leading global information and measurement company, 90 percent of Vietnamese consumers have changed their spending habits economically, with priority given to gas and power saving, he said.

The report also reveals that Vietnam is the only Southeast Asian nation that has chosen the economisation of gas and electricity as the most effective way to cut daily expenditure.

Kim pointed out that Vietnam fulfilled its national target programme on the effective and economical use of energy for the 2006-2010 period by successfully saving from 3-5 percent of the country’s total consumed energy. He added that it is on track to achieve 5-8 percent, as hoped, in the 2011-2015 timeframe.

Responding to this desire for thrift, the Korean company exported to Vietnam 2,000 Anyhome Saver products last year, he said, noting that nearly 1,000 of them were present on market shelves within a month and received an enthusiastic response from local consumers.

Regarding the company’s plans for 2014 and the years to come,Kim predicted that Anyhomes will coordinate with the Departments of Science and Technology in all 63 cities and provinces nationwide to introduce Anyhome Saver products to each household.

The company is seeking large-scale distributors to form a broad network covering the entire country, he said, adding that it will also work with the Electricity of Vietnam (EVN) to apply such products.

Considering the application as a solution to the national problem of power losses and cost reduction of electricity companies, he said the product can become an essential money-saver for about 24 million Vietnamese households.

Vietnamese Minister of Industry and Trade Ho Thi Kim Thoa said at a recent conference that Vietnam has is successfully saving power and energy, a top ministerial priority.

According to the EVN, the country saved 2.2 trillion VND (103.4 million USD) worth of electricity in 2012 and nearly 4 trillion VND in 2013.-VNA