Business

Rural Vietnamese goods fairs a big success

The programme on holding Vietnamese goods fairs in rural areas has reaped success this year, generating total revenues of over 23.6 billion VND (1.1 million USD), according to the Business Association of High-quality Vietnamese Goods.
The programme on holding Vietnamese goods fairs in rural areas hasreaped success this year, generating total revenues of over 23.6 billionVND (1.1 million USD), according to the Business Association ofHigh-quality Vietnamese Goods.

The association’s member companieshave organised a total of 22 fairs across the country in 2013, winninglocal people’s trust in Vietnamese brands.

The programme, whichentered its fourth year this year, aims to change consumers’ behaviourtowards buying more locally-made products and help businesses expandtheir domestic market share.

Next year, the association plansto organise 24 fairs in 13 provinces and cities nationwide, such as BacLieu, Dong Thap and Kien Giang provinces.

The association’schairwoman Vu Kim Hanh said 2014 will be an important time forVietnamese businesses to strengthen its sale networks from urban torural areas, in preparation for the opening up of market in 2015 in linewith several free trade agreements between Vietnam and othercountries.-VNA
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