The event will take place November 19 to 21, aimed at presenting and promoting indigenous cultural values, as well as helping young local generations and tourists learn about the town’s traditional "love market."

Sa Pa love market is an original cultural trait of H’mong and Dao ethnic minority groups in the northern mountainous province of Lao Cai.

The love market is not merely for selling local commodities but is a place for young people to date with or look for partners through responsive love singing and flute or pan-pipe playing.

This old-time cultural activity of the H’mong and Dao creates an attractive feature for Sa Pa, a mountain town lying in a temperate sub-zone with cool weather all the year round, luring both domestic and foreign visitors.

 Sa Pa is a top travel destination in Vietnam with major attractions like the Mount Fansipan, nicknamed "roof of Indochina", terraced rice fields, Muong Hoa Valley, and a Gothic stone church at its centre./.