A workshop on opportunities for exports to APEC and African markets via e-commerce was held in Hanoi on May 28 by Alibaba.com group in collaboration with the Vietnam Chamber of Commerce and Industry and the OSB company.

Brian Wong, senior director of global sales of Alibaba.com said Vietnam’s small-and medium-sized enterprises should use e-commerce to show their export capacity.

The country is capable of exporting high-quality products and e-commerce is a good way for companies to expand their customers and suppliers networks, improving their competitiveness in the global trade environment, he added.

David Tan, senior manager of global sales of Alibaba.com, stressed the opportunities for Vietnamese businesses to tap APEC and African markets, saying they can find data on abundant buyers in each category or each region, particularly APEC and Africa, on Alibaba.com.

The number of Vietnam’s members registering on Alibaba.com rose 38 percent over the past year.

Alibaba.com has provided the Gold Supplier service pack and set up office in Ho Chi Minh City in cooperation with the OSB company, helping improve customers’ services.

The number of global members of Alibaba.com had by March 2010 reached to 12.5 million./.