SMEs get aid to export via e-commerce
Hanoi (VNA) – The Enterprise Development Agency under the Ministry of Planning and Investment in coordination with Amazon Global Selling Vietnam on September 9 held a webinar to launch a programme for firms interested in export via e-commerce.
The 90-Day Amazon Launchpad programme is part of the
ministry’s Go Digital Go Global aid package for enterprises’ digital
transformation during 2021-2025, aiming to help small- and medium-sized ones
bring their products to global markets using digital tools and platforms.
Amazon Global Selling is among partners of the package.
In the first phase of
this package, Amazon Global Selling Vietnam will assist more than 50 selected
businesses with different levels of assistance, from providing information and knowledge via
email, webinars to direct support by Amazon personnel in the process of
business planning on cross-border e-commerce.
During 90 days participating in the programme, they will
also have the opportunity to access other support activities of the Go Digital
Go Global aid package such as learning, applying digital tools for market
research and analysis based on exploiting big data and artificial intelligence.
In addition, the businesses will be assisted in switching to
trans-border e-commerce platforms, application of digital content publishing
tools, intelligent promotion tools and goods traceability solutions.
This support activity is being implemented by Amazon Global
Selling Vietnam from September to November 2021.
The programme to support enterprises in digital
transformation for 2021-2025 period is chaired by the Ministry of Planning
and Investment, with the coordination of the United States Agency for International
Development (USAID), for the goal that 100 percent of enterprises are
aware of digital transformation. In addition, at least 100,000 enterprises are
supported to use a digital transformation readiness evaluation tool and other
digital solutions and at least 100 manufacturing and processing enterprises
successfully adopt digital transformation./.