Starbucks Vietnam rolls out Vietnam-inspired designs ​

Hanoi (VNA) - US coffee chain Starbucks has marked its seven-year presence in Vietnam by introducing a range of exclusive new designs celebrating Vietnamese culture, including a Vietnam Coffee Filter, a Vietnam Been There Collection Mug, and a Vietnam Starbucks Card.

The Vietnam collection has been available at all stores since January 3, along with new limited-time offerings for winter.

Inspired by Vietnamese culture...

Inspired by Vietnam’s coffee culture, the Vietnam Coffee Filter, also called a “Phin”, is a reimagination of a traditional “Phin” refined in both design and function. The Been There Collection highlights Vietnam’s iconic images, while the design of the exclusive Vietnam Starbucks Card features the charming beauty of the country’s national flower, the lotus.

The Vietnam Gift set, meanwhile, contains these new designs and is also a wonderful way to send greetings to loved ones at Tet.

“February marks seven years in Vietnam for Starbucks,” said Starbucks Vietnam General Manager Patricia Marques. “It has been a great journey for us with many achievements throughout the years. Starting from our first store in Ho Chi Minh City, we have now expanded to three other cities and will continue to grow in more areas.”

“From the first collection to feature Vietnamese icons, we now have many more collections featuring other cities such as Hanoi, Hai Phong, and Da Nang,” she continued.

Starbucks bartenders introduce the Vietnam Coffee Filter, also called a “Phin”, which is a reimagination of a traditional “Phin” refined in both design and function. (Photo: VietnamPlus)

“In 2015, for the first time, we served Vietnam’s Da Lat coffee in Starbucks stores around the world. And now, in 2020, we introduce the Vietnam ‘Phin’ in all of our stores in Vietnam. And for collectors of the Starbucks Card, we have the exclusive Vietnam Starbucks Card. We will not stop with innovation to bring a better experience to customers.”

Continuing the global commitment of Starbucks to eliminate single-use plastic straws at all stores by the end of 2020, Starbucks Vietnam has announced it will gradually remove them in Vietnam and began providing paper straws to customers starting this month. The new paper straws are made from responsibly-sourced paper certified by the Forest Stewardship Council (FSC).

In 2020, Starbucks introduces Vietnamese-style coffee, using filter (phin), at its all 61 stores across Vietnam. (Photo: VietnamPlus).

... to quintessence of Japan, Guatemala

Starbucks has also launched new matcha drinks for the holiday season – Pure Matcha Latte and Roasted Soybean Pure Matcha Latte – alongside whole bean coffee products Guatemala Casi Cielo and Guatemala Titlan.

Pure Matcha Latte is a smooth, creamy and lightly sweetened beverage that's made from premium microground matcha and served with steamed milk while the Roasted Soybean Pure Matcha Latte is topped with a smooth cold foam, dusted with finely-ground roasted soybean powder, and finished with a generous drizzle of Okinawa brown sugar syrup.

Starbucks first arrived in Vietnam back in February 2013 after launching a coffee shop in Ho Chi Minh City. Now, it owns 61 stores in total across the country. (Photo: Vietnamplus)

Starbucks first arrived in Vietnam back in February 2013 after launching a coffee shop in Ho Chi Minh City. Now, it owns 61 stores in total across the country.

The chain started to sell Vietnamese Da Lat coffee at its stores in 2016. According to Starbucks, Da Lat offers not only an escape from the heat but also an ideal environment for the cultivation of high-quality Arabica beans.

The fertile volcanic soil, constant cool temperature and seemingly ever-present mist culminate in a coffee every bit as distinctive as the land from which it came.

The beans deliver a vibrant acidity which highlights the notes of kola uts, toffee and vanilla./.